Start Generating More Leads From Your Website Today! Use The Power Of Search Engine Optimization (SEO) To Create A Flow Of Customers All Year Long!
Search Engine Optimization (or SEO) should be the core method of promoting a website for most businesses.
When someone is looking for a product or service online, they do a search in Google (or other search engine, but mostly Google). The search is done by typing in some words into the search box.
Search Engine Optmization Will Bring Your Website To The Top Ten Search Results Of Google
The words your prospective customer types into the search box are called “keywords”.
People will use different keywords to find information on the same product.
Each keyword (or keyword phrase) has a “following”. That means, there will be a certain number of people who type in “plumbing calgary” and others who will type in “plumber calgary”. Both are looking for a plumber, but they type in different keywords.
The way Google works is they will display search results for “plumbing Calgary” and a whole different set of search results for “plumber Calgary”.
If you are a plumber, you need to be on the first page of a Google search for both keywords.
If You Want Qualified Buyers To See Your Website You Need To Be On The First Page Of Google For As Many Keywords As Possible
The reason you need to be on the first page of Google (and other search engines, but mostly Google) is because 80% – 90% of searchers will not go past the first page of search results when they are looking for something.
Instead of going to page 2 and onwards, they will just type in another set of keywords if they have not found what they want on the first page.
Another thing to understand is that the first listing in the search results gets up to 90% of the traffic of the first page. The next two listings are close behind.
If your website is not listed in the top three spots in the search results, you are missing out on a lot of traffic.
How To Get More Clients Even If You Don’t Have The Top Listing In Google Search Results
On the other hand, if the first listing does not quickly communicate that they have what the searcher is looking for, tests have shown that within 3 seconds, they will click off the page…never to return!
So, if your listing is further down on the first page, you will still get substantial business if you are able to communicate effectively with the searcher.
You can learn more about this in the “copywriting” section of this website.
When Is SEO Not A Good Idea For Your Business
If you are in a business where people don’t search online to find your product or services, there is no point in spending time and money in getting your website to the first page of Google listings.
There are many industries where there just aren’t enough people looking for you online. Sometimes there are so many people promoting products and services that the consumer never has to search for a provider.
In other cases, maybe you have an exclusive product line and everyone in the industry knows that they have to go to you to get it. Again, if people aren’t looking for your services online, there is no point in using SEO for your website.
Google Maps Local Business Listings
Please refer to the section on Google Maps Local Listings SEO for more information on SEO for Google Maps.